This informs the software and devices we create, the books and authors we promote, and also the partnerships we build.” “Our strategy from day one has been to partner with the world’s best retailers so that they can easily offer their customers the option of reading digitally. “Walmart is one of the top retailers in the world and one of the largest booksellers in the U.S,” added Rakuten Kobo CEO Michael Tamblyn. Additionally, a new Walmart/Kobo cobranded ebook app will be rolled out for smartphones, tablets, and PCs. market perspective, is that Rakuten will leverage Walmart to help sell its Kobo ereaders. Rakuten, if you remember, snapped up Canadian Kindle-competitor Kobo in a $315 million deal back in 2011 before rebranding it as Rakuten Kobo a few years later.Īs part of Rakuten’s deal with Walmart, the latter will begin selling ebooks and audiobooks, in addition to Kobo ereaders, which will go on sale in Walmart’s online and brick-and-mortar stores. The most interesting facet of the alliance, at least from a U.S. “Here in Japan, and everywhere we operate, we’re constantly exploring new ways to make every day easier for customers by offering great experiences in stores, online, via mobile - no matter how customers want to shop.” Booking sales “Rakuten is a strong ecommerce business, and we’re excited to collaborate with the top online shopping destination in Japan,” said Walmart president and CEO Doug McMillon, in a press release.
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